We will host one of the “What not to do’s” in business that Founder of Hip Lives and Speaker, Amie Reiman shared with the audiences during the expo.  Click here for the first of 12 lessons we will feature over the next year, starting with “Do not start a business without a business plan”.


Business without a plan is like planning to drive a car that has no wheels. You can sit in it for as long as you like, withstanding all sorts of storms around you without major impact and you’ll be able to dwell amongst the chaos safely- and- no one could ever say that you didn’t try, because hell you were there – you got in that vehicle, fasten your seatbelt and watched all the cars with wheels come and go around you.

Here it is folks… advice of the century…   do not do this!!  It’s a critically important first step that the business plan has run the true trials of analysis, comparison, and applied structure as to the mission and how that is reached through its planned service or product offerings, what the cost of that looks like, and then of course how it makes money. 

What are your strengths to make that happen and what weaknesses in reference to your own or the idea itself are presented, the opportunities as you see them and en route towards them, what could possibly get in the way and threaten your vision and plans?

 If you have never done a good ol’ swot session while brainstorming, you haven’t businessed as it could be right at this stage of bucketing and weighing the good, the bad, and the ugly – that you determine it was maybe not the best idea, that your plan has some holes in it and the mission will have to reconsider the solutions before launching ahead –  or – you may take a step back and think, omg I didn’t realize how many things can all come together with just the smallest potential of risk involved – why didn’t I do this sooner?!

Regardless of you moving forward towards your plans at this stage or hightailing away from them, just remember that what not to do at this first steppingstone in business, is ignore this step. 

Try to be realistic always with assumptions, honest with your numbers, frugal with your immediate needs and true to your abilities as you write them out and virtually grow your targets, scope ahead, and overall, its intended purpose.